The Ordinary Serum Foundation Review

A new kid on the block, explored

It has been no secret that The Ordinary have created quite a lot of hype around their products. In a lot of cases, that is rightly so, as the ingredients and simple and stripped-back, the prices are affordable ( sometimes beyond belief ), and the bottles are oh-so instagrammable. However, one of the latest additions to the Ordinary line, namely the Colours ( i.e. foundations ) have made a hype bigger than anything they have ever released before, with the waiting list surpassing 20,000 people. Crazy, I know.

Naturally, I was one of the first people on that list. It wasn’t just the fact that I LOVE make up and a new foundation sends me into squealing, but how intrigued I felt when I saw the price tag. It was only £5.90! For a foundation? I had to see what the fuss was about and today I am here to give you the low-down!


Things you need to know:

  • By this point, the waiting list has been satisfied and therefore you can get both foundations freely online. However, if you can, I recommend going into a store, as the delivery is around £4, which is a bit of a bummer as that is almost the price of the foundation itself.
  • The range of colours they have is phenomenal, however if you are not sure on your undertone, again, go into the store and have a look. If you don’t have a chance to pop down to London, don’t worry – I matched myself pretty well online as they describe the colours really well!


Now, to properly start the review, here is exactly what I got – The Ordinary Serum Foundation in 2.0, Light Neutral. Here are a couple of pros and cons I have discovered!



  • Texture. I am not very easily impressed with foundations, because I am very picky in what I like, however, this has a really beautiful, watery texture, a bit like this NARS foundation, which is one of my faves.
  • Light packaging+pump. Some people love beautiful heavy bottles and luxurious stands for foundations, however if you are constantly on the go, this foundation is great. The bottle is tiny ( even though you still get the standard 30 ml ), the pump is functional, and you can even close it to make sure your foundation does not leak! If you need a handbag staple, oh my god this is good.
  • Formulation. As far as the actual foundation goes, it is pretty good. The coverage is sheer but buildable, it doesn’t have fragrance, and it has SPF 15 in it, making it a perfect summer foundation!




  • As I have said before, this is very similar to the Nars All Day Luminious foundation, as both of these are water-based. One thing I have found with water-based foundations is that they tend to settle in lines a lot more than regular foundations. Whilst I don’t have that many wrinkles, I do have quite prominent smile lines and I do find that I have to resort to baking to try and improve the situation. Nonetheless, my smile lines are a lot more prominent throughout the day, therefore I am not sure whether I would recommend this foundation to older women and men.


So who is this foundation for?

I will be honest with you, this foundation is a tough one. A lightweight, moisturizing formula is normally something that older women go for to complement drier skin, which tends to occur with age. However, seeing as it settles in lines, I am not sure it would be the best, obviously.

I would say this is a foundation for someone who is young, with normal/dry skin and doesn’t want too much coverage. Alternatively, if you have always been interested in the NARS foundation but don’t want to pay the heafty price tag, this could be a way to test out the formula and see if it is for you!

You can find the Serum Foundation here.

Overall rating: 3/5

Have you tried any of the Ordinary Products? I am really intrigued to try the Coverage foundation too. Let me know if you want a review!


S xxx


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